Are we expecting Reliance Jio to build a Facebook, Apple, Amazon, Netflix, and Google?
8th August 2020
Are we expecting Reliance Jio to
build a Facebook, Apple, Amazon, Netflix, and Google?
Dear Fellow Travellers,
Namaste! Look at the price movement
in reliance shares and media excitement with the Reliance Fundraising and
follow up AGM – it was creating an impression that the company has been
transformed into Consumer Technology Company. Today I want to ask above
questions – Can Reliance JIO be the Indian FAANG?
How FAANG has come up?
Apple, Google, Amazon all
started with tiny seed capital in former motor garages. Capital followed consumer
traction. The base of these companies was INNOVATION and LEADERSHIP. Since
innovation was so customer friendly – consumers could not stop themselves from
using their services or products. When it clicked with Consumer – capital
followed. They did not get any special favours from the Government.
Reliance has come up due to Capital,
favourable Government Policies and Execution Skill sets.
The company has a super successful
track record of building large projects in petroleum, telecommunications, and
retail industries. However, can you relate any SINGLE consumer product to
RELIANCE? I think Vimal was the only product in Textile. It was sold long
back.
Management has never come up with some
innovative consumer services or products in their lifetime. The management is
not geared up for that kind of venture.
Why?
Say TIK TOK or WhatsApp or any
application. They are comparatively easy to make and launch. The challenge is
winning the customer. This is a risky business. The company has never taken
that kind of risk in their life. They always have gone for sure shot business.
Going for sure shot businesses stop the
management from going in for INNOVATION.
This is applicable to Small investors
also. They are not open-minded when they come to the market and they generally
go for TOP rated companies by Media Analysts and end up with losses or fewer
returns.
Me Too Products: -
Jio’s consumer applications -
JioMeet, JioMart, Jio-Saavn, Ajio, Jio News, etc, will need to compete for both,
the consumer’s mind and wallet share in
an open and free market, with both nimbler garage start-ups as well as
established consumer technology giants like Google / Amazon.
Look at the product or service
portfolio – not a single application is unique to JIO. We have already been
using them – say Zoom or Google Meet or Spotify or Amazon.com.
Now, why a customer will change his
preference for JIO applications?
The only strategy Reliance has used
in the Consumer domain is to give FREE SERVICES in the beginning and lower
rates compared to the competitors. This is good with the LOWER base customer
but you can’t attract classes of users who are adding to the margins.
What’s more? – FAANG companies are
operating in India on their own also.
You don’t have to be Reliance JIO
users to use the services of the above companies. They are investors in
Reliance but they have their own shop also. Frankly, by investing in Reliance
they are capturing the Indian market from both sides – from the JIO side and
from their own efforts also.
I would buy those companies shares
looking at their own Skill sets for TECHNOLOGICAL developments, INNOVATION, and
Risk-taking capacities compared to JIO. They have become more secure now – they
have LADDU in both hands. On one hand JIO and on other hand, they are on their
own. So, smart guys will go for them.
What NEXT?
Don’t get carried away by MEDIA. Do
your own research and spend time on thinking before you jump and buy any shares
which is already in LIMELIGHT.
If you like our thought process – you
can take our help in Investing your hard-earned money.
Have a Happy Sunday.
Follow me on Twitter @hiteshmparikh Or
on Whatsapp
- +91-9869425399.
Live With Passion…Invest With
Passion.
Hitesh Parikh.
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